New York City’s genre-bending collective VRSTY (pronounced “Varsity”) has just dropped a slick, high-energy music video for their infectious new single, “sugar.” Even better? The track arrived alongside the massive announcement that their brand-new album, ícon, is officially dropping on October 23 via Spinefarm Records!

• The Vibe & Meaning: Frontman Joey Tyler calls this the most fun he’s ever had writing a song, and it shows. Lyrically, “sugar” walks a fascinating, razor-thin line, exploring a love song wrapped inside an addiction metaphor. As Joey puts it: “There’s something really wild about the feeling of thinking you NEED something or someone to survive. You want that thing or person in your veins so bad it almost feels like love. Extremely dangerous love, but love nonetheless.”
• The Sound: Merging massive modern metalcore grooves, soaring R&B vocal melodies, and unstoppable hooks, VRSTY continues to prove why they are one of the most exciting acts to watch in heavy music right now.
• Mark Your Calendars: ícon arrives on October 23 via Spinefarm Records. Turn the speakers up, watch the brand-new video for “sugar,” and get ready for a phenomenal autumn release!