Vid drop from the vanguard of indie-rock royalty and delivering yet another slice of brilliant conceptual art, the legendary Arcade Fire have officially unleashed their whimsical new music video for: «You Already Know».

Following up on the dramatic, cinematic intensity of their earlier mini-epic for «We Exist» (which famously starred Andrew Garfield), this latest visual takes a lighter, decidedly more magical cue straight out of the wizarding world. Directed with a playful wink, the clip opens with a talking stone statue announcing the band’s performance before tracking up a grand marble staircase into a brightly lit, castle-like parlor. True to form, frontman Win Butler soon relinquishes vocal duties to the room’s oil paintings—who are hilariously outfitted with tiny microphones and miniature guitars to sing along to the catchy Reflektor standout. It’s eccentric, delightfully whimsical, and an absolute joy to watch.

The MusicWayATX Verdict: “You Already Know” is a triumph of playful conceptual art, infectious indie-rock hooks, and enduring creativity. Arcade Fire prove once again that they never take themselves too seriously while remaining absolute masters of their craft.